JobReference
    Cover letter

    Cover letter tools: generate, improve or score your letter

    A strong cover letter connects your specific experience to a specific role, in your own voice. Choose the tool below that matches where you are starting from, whether you have a job advert, just a CV, or nothing written yet.

    Choosing the right starting point

    Cover letters are not one-size-fits-all, and neither is the best way to generate one. If you have both your CV and a specific job advert, that combination produces the most tailored letter. If you only have a short description of yourself and the type of role you want, our brief-based generator builds a letter from that alone. If you already have a letter and just want it sharper, use the improve or score tools instead.

    What a cover letter should actually do

    A cover letter is not a summary of your CV in paragraph form. Its job is to answer two questions a CV cannot fully answer on its own: why this role, and why you specifically, told through one or two concrete examples rather than a list of adjectives.

    A useful structure is: an opening line stating the role and a hook (a shared value, a specific interest in the company, or a standout qualification), one or two paragraphs connecting your strongest relevant achievement to what the role needs, and a short closing paragraph restating your interest and inviting next steps.

    Length and tone

    Aim for three to four short paragraphs, roughly 250 to 350 words, unless the employer specifies otherwise. Match the tone to the organisation: a formal tone suits traditional industries like law, finance or the public sector, while a warmer, more direct tone often suits startups, creative agencies and customer-facing roles.

    Comparing the cover letter tools

    ToolYou provideBest when
    From CV and job advertYour CV plus the job descriptionYou have a specific vacancy in mind
    From a short briefA few sentences about yourself and the roleYou do not have a CV ready yet
    From CV aloneJust your CVYou want a general-purpose letter to adapt
    Improve my letterA letter you already wroteYou want stronger wording and structure
    Score my letterA letter you already wroteYou want feedback before sending it

    Common cover letter mistakes

    • Restating the CV word for word instead of adding new context
    • Starting with 'I am writing to apply for...' instead of a stronger opening line
    • Using the wrong company or job title because a template was reused carelessly
    • Focusing on what you want from the job rather than what you can offer
    • Making it longer than one page

    Cover letters when you have limited experience

    If you are early in your career, a cover letter can carry more weight than your CV, since it lets you explain enthusiasm, transferable skills and potential in a way bare work history cannot. See our dedicated guide on writing a cover letter with no experience for a full walkthrough.

    Frequently asked questions

    Do I always need a cover letter?

    Not every application requires one, but including a well-written, tailored letter rarely hurts and often helps, especially when a job explicitly requests one or the field is competitive.

    Can I reuse the same cover letter for different jobs?

    You can reuse the overall structure, but you should always adjust the company name, role title and the specific example you highlight so it reads as genuinely tailored.

    How long should a cover letter be?

    Roughly 250 to 350 words, or about three quarters of a page, is a good target unless the employer specifies a different length.

    Should my cover letter and CV have the same tone?

    They should feel consistent, but the cover letter can be slightly more personal and narrative, while the CV stays factual and concise.

    What if I do not know who to address the letter to?

    Use 'Dear Hiring Manager' or address the specific team if named in the advert, rather than a generic 'To Whom It May Concern'.

    Can these tools write a letter in a language other than English?

    This page generates English letters. If you need another language, check whether the site offers a version in that language.

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